How Local Businesses can use Geo-Targeting and Re-Targeting to Hypercharge Sales
While an increase in the population and growth of competition, it’s become more important for businesses to target the right audience. Geo-targeting and re-targeting are useful techniques for businesses to boost their sales.
What is geo-targeting/re-targeting?
Geo-targeting makes use of many online marketing technologies for the purpose of locating local and regional customer groups. The objective is to provide advertising content that’s tailored for the user on the basis of their location. This could be by making changes to the language on the website or even adapting ads so that they have regional significance. While crucial to e-commerce, geo-targeting isn’t just limited in use with commercial websites.
Re-targeting is generally used to place online ads and display ads based on the activity of a user on your site. When a user visits your site, a cookie is set and this can help you target ads on other sites that they visit. The re-targeting pixel can be placed on specific sections of your website or even throughout your website. Because it’s done through 3rd party networks, you have the opportunity to reach internet users anywhere.
With re-targeting, you’ll only be targeting those who have already visited your site and had some experience with your brand. This way, you can ensure you’re spending money only on those who have already had an experience with your brand.
How to use geo-targeting and re-targeting?
If you’re already generating leads from website visits, the following types of re-targeting ads can be used to boost sales:
1. Website re-targeting — here, you place banner ads or re-targeting text on other websites so that when prospects visit another website from your website, they will be able to see your ads.
2. Social re-targeting — by placing re-targeting ads on social networking platforms like Facebook and Twitter, you can target those who have already visited your website pages.
3. Video re-targeting — here, you don’t stick to a banner ad or conventional ad text. Instead, you use a pre-roll video ad that’s like a 30 second TV commercial. The difference is, you know that the people you’re targeting are already interested in your products/services because they’ve visited your website.
With regard to geo-targeting, businesses can:
1. Use mobile apps that offer geo-targeting capabilities as well as geo-fencing ads that take the user’s location into account. You can even communicate special announcements, discount offers, and promos using mobile geo-targeting which can boost sales for your business and give you an edge over competitors.
2. Use location specific keywords in paid search ads so that people making queries in your area will see your content in search results. This requires optimizing your webpage with locally relevant text, tags, and links so that your target audience can find you.
3. Use local citations and Google My Business listing to create content that ranks higher in search engine results.
Get Started
You can learn more about boosting sales using geo-targeting and re-targeting at www.localinfluence.agency. We help local businesses use modern digital marketing to boost sales.